Analytics: Maximizing the Value of Player Data

Developing a successf in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. analytics has emerged in the past few years as one of the main resources for ensuring quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital s, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels.
Analytics — Maximizing the Value of Player Data is the first book on the topic of analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in development and research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of analytics and its practical applications.
Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, data mining and big data in development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and user research. This state-of-the-art volume is an essential source of reference for developers and researchers.

Автор: El-Nasr M.S., Drachen A., Canossa A. (Eds.)
Название: Analytics: Maximizing the Value of Player Data
Издательство: Springer
Год: 2013
Формат: PDF
Размер: 14 Мб
Язык: Английский
Страниц: 870